Price range: 1150EGP through 2150EGP
Color: Pump’d Up Black – Black
What it is: A volumizing mascara with a dual-sided brush; bristle side boosts volume by 242%, comb side separates & defines for fuller, flake & clump free lashes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
– Linden Bud Extract: Helps lashes look fuller.
– Rice Wax: Helps separate and define lashes and visibly boosts long-lasting lift.
– Provitamin B5: Helps lashes feel conditioned.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This mascara has a custom-engineered hybrid brush, fiber bristles build full volume, then flip to the fine-tooth comb for separation & definition. The result? Big, bouncy volume paired with conditioning properties that resist clumping and flaking for 24-hours.
Clinical Results: In an instrumental test on 30 participants, after 3 coats:
– 242% increase in volume
In an instrumental test on 25 participants:
– 24-hour-long wear
In a self-evaluation by 116 participants after 1 week:
– 93% said lashes look fuller
Suggested Usage:
-Start with the bristle side to FLUFF lashes, then FLIP to the COMB side to separate.
-Build as desired.
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